Three unique smiling women applying By Nature lip balms against a blue background with By Nature From New Zealand logo overlayed.

Long-Term Design Support

By Nature Skincare

GRAPHIC DESIGN
Website Design
Social Media
Photography
Videography
Community building
Creatives
Amberley Goulden
Lanocorp Marketing Team

Work with By Nature Skincare centred on creating consistent, retail-ready visuals and digital assets for global growth. I produced photography, videography, and design content used across Walmart, HEB, Amazon, Big W, The Warehouse, and Woolworths, helping the brand maintain a modern and trustworthy presence in competitive retail spaces.

The work also included digital support for the New Zealand and Australia website, as well as the global site. I created social content, shaped brand assets, and helped launch a US ambassador program with my team leader that has grown to more than 500 engaged ambassadors creating content.

The result is a clear and cohesive brand presence that strengthens By Nature Skincare across retail, ecommerce, and social platforms.

Orange container of By Nature Glow Brightening Body Balm among fresh oranges inside a beige mesh fruit bag.
Hand with pink-painted nails holding a lip oil applicator over a clear pink By Nature Juicy Watermelon Lip Oil bottle surrounded by watermelon cubes on pastel pink blocks.
A tube of By Nature Caramel Sundae Lip Oil surrounded by caramel fudge pieces and a caramel-topped cupcake in the background.
By Nature Vanilla Mint Lip Oil applicator with clear glossy product, green mint leaves, and a textured light green marshmallow square on a light green background.
By Nature Fresh Mix Sheet Mask with 2% hyaluronic acid packaging surrounded by laboratory glassware with blue liquid on a blue background.

New product launches were supported with clear, polished visuals across photo and video, giving retailers the assets they needed and customers a reason to stop and look.

Poster announcing By Nature Beauties Ambassador Program launching 6 Sept 2024, featuring three smiling women holding colorful lip balm tubes against a blue background.
Smartphone displaying an Instagram post by @bynatureskincare with a carousel of body care and why it's important.

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