STRYDA is a conceptual women’s gym built to give women a space to train, move, and connect. They needed a modern, grounded identity that spoke to real strength without the usual female gym clichés.
Grounded Strides became the core idea guiding the brand in every direction. Inspired by the New Zealand falcon for its precision, agility, and power, we created a logo and visual system shaped by the bird's defining features.
The result is a bold, flexible identity that positions STRYDA as a place where women can train hard, feel supported, and see real progress.
The visual direction draws from the precision and power of the New Zealand falcon, turning its movement and form into a modern, confident identity.
